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Areaware is a design and manufacturing company based in Williamsburg, Brooklyn in the good ole US of A. They like to think of themselves as a producer of everyday objects that are functional and unusual but this doesn’t really come close to describing how singular they are. Working with an extraordinary roll call of innovative and visionary young designers Areaware are pushing the boundaries on product design creating thoughtful items that inspire an immediate emotional response. Critical to their success is a very healthy sense of humour which threads its way through everything they produce. This does not trivialise what they do but potentially transforms the prosaic into the poetic, galvanizing young and local talent in the process, and raising hopes of becoming a new voice for American design. Areaware believe quite rightly that the appreciation of beauty is central to human life itself and want to embody this principle in even the simplest of things.