Playsam are rightly renowned for their beautiful solid wooden toys so this illuminating Saab Concept Car Keychain is something of a departure. For one thing it is made of plastic and also contains a battery and working LED head and tail lights to help you locate that pesky keyhole. But despite this it still follows the Playsam dictum in that it is beautifully designed, made and resolutely Scandinavian in sensibility. It is heritage and modernity combined. As an award winning Scandinavian design company working in the competitive world of toys Playsam play by different rules in that they don’t distinguish between the grown up collector and the playful child. They build timeless and ageless appeal into everything that they make. Each keychain Saab comes in a lovely gift box.